About Us

Chretien's brand is a revolutionary force deeply rooted in counter-culture and deviant movements, while simultaneously intersecting fashion, art, and design. Originating from Bordeaux, this unconventional label has found its home in both Beverly Hills and New York City, challenging conventional norms and redefining the boundaries of beauty and self-expression.

Unconventional Beauty.

Unleashing the power of unconventional beauty to provoke and disrupt societal norms, transcending conventional standards. Daring, subversive, nonconformist, rebellious, and transformative.

Refined Rebellion.

Embracing a refined rebellion that defies the status quo, captivating hearts and minds with its audacious designs and unapologetic attitude. Provocative, edgy, iconoclastic, audacious, and boundary-pushing.

Counter-Cultural Fusion.

Fusing elements of diverse counter-cultural movements to create a unique and electrifying aesthetic that challenges traditional notions of beauty and fashion. Eclectic, avant-garde, subversive, experimental, and boundary-defying.

These principles of Unconventional Beauty, Refined Rebellion, and Counter-Cultural Fusion merge to form the core ethos of Chretien. The brand communicates its vision through groundbreaking collections, disruptive art collaborations, and boundary-pushing advertising. Deconstructing and reimagining established fashion norms, Chretien defies conventions, creating a uniform for the non-conformist souls who dare to challenge the status quo. Each collection explores the limitless possibilities of deviant fashion, encompassing avant-garde silhouettes, bold prints, statement accessories, and rebellious streetwear. The result is a manifesto for the counter-cultural movement, where beauty is redefined, boundaries are shattered, and individuality is celebrated.

Chretien empowers individuals to embrace their authentic selves, encouraging self-expression, and providing a platform for the unconventional and the extraordinary. It is a brand that invites individuals to embark on a transformative journey, to break free from societal constraints, and to embrace their inner rebels. In the realm of Chretien, fashion becomes a powerful tool of resistance and self-discovery, inspiring individuals to challenge the norms, embrace their uniqueness, and revolutionize the world with their style.